Monarch Festival

the brand
The Monarch Festival Peterborough aims to increase awareness, funding, and action to support endangered butterflies. The annual event highlights local pollinator information, family activities, and eco-friendly vendors and speakers.
the solution
The bold and bright branding for this festival needed to highlight butterflies, but also the aspects that help them thrive, such as local flowers. Since monarchs migrate from Canada to Mexico annually, the image is loosely inspired by Mexican culture as well.
You’re not just getting a logo with Emma, it’s a complete brand package.
The logo is beautiful. Better than I could have imagined. I’m just thrilled with it. Thank you so much!
Emma participated in our advocacy programs, designing beautiful and cheeky condom wrapper designs. So I contacted Emma for contract work to help us design launch assets for an artist outreach […]
We recently worked with Emma on a custom illustration for our Boro merch, and she absolutely nailed it. Her creativity, attention to detail, and ability to capture the vibe of […]
It is not easy to have very specific illustrative needs and trust that an artist will be able to meet, let alone exceed your expectations. I felt like Emma really “got” […]
Our logo was crafted by Emma during the inaugural year of the Monarch Festival. The design captures the spirit and essence of the festival, incorporating vibrant colours and dynamic elements […]