Monarch-Logo

the brand

The Monarch Festival Peterborough aims to increase awareness, funding, and action to support endangered butterflies. The annual event highlights local pollinator information, family activities, and eco-friendly vendors and speakers.

the solution

The bold and bright branding for this festival needed to highlight butterflies, but also the aspects that help them thrive, such as local flowers. Since monarchs migrate from Canada to Mexico annually, the image is loosely inspired by Mexican culture as well.