East City Photo Co.
Laura, a Peterborough photographer, had the dream of making her creative family photography sessions into a legitimate business. With her approach to using light in interesting and challenging ways, she really wanted her brand to shine. It needed to be down-to-earth like herself, and the families she works with, yet be true to her East City Peterborough location.
The compass and the earth tones reflect a very natural Northern Canada vibe for this brand. You can see the compass as an “e” and “c” as well as aperture and compass dial all in one. It thoughtfully represents all the aspects of this wonderful business in one simple yet clever way.