Aesotera branding

the brand

The meaning of “aesotera” is rooted in the word “esoteric”, which is defined as something that is ‘intended for or likely to be understood by only a small number of people with a specialized knowledge or interest’. The recycled materials and gemstones are meant to give the jewelry pieces unique and mystical qualities. Customers are intended to have an individual connection to each piece through the natural energy of its materials and the energy put into creating it.

the solution

Emily really wanted to incorporate the natural, mystical characteristics of her brand, inspired by a tarot theme. This is achieved with a customized font that has less rigid lines, their imperfect shape gives a more natural feel. The tarot theme is brought together with dark and rust tones. Diamonds and lines around the eye and both logo marks feel in touch with the mysterious vibe that tarot offers.

Emma is amazing to work with! She set us up with a great logo, apparel business documents and website design. The process was quick and effortless. She provided professional and […]
The Building Character Team
Emma had worked as a freelance designer for my fashion brand CAITLIN POWER.  Emma was wonderful to work with; she followed direction well, she proposed new and exciting ideas, she […]
Caitlin Power
We chose to work with Emma because we were looking for a designer who would take the time to understand our brand, our values and what we are looking for. […]
Kerrie, Sweet Reads Box
Emma Scott helped me envision a solid brand logo with a fresh, modern style that I needed in order to rebrand my photography business. Her professional, creative approach was matched […]
Anita Erschen-Pappas, Anita Photo & Studio
Emma is a talented and skilled Graphic Designer based in Peterborough, Ontario. She did a fantastic job designing and perfecting my logo, and it was a pleasure working with her.
Emily Parkinson, Aesotera Jewelry
Emma Scott built my logo for my cleaning company, Mean Green Clean. First off, she was really fun to work with and really gets engaged in your business. She clearly […]
Mean Green Cleaning Team
I’ve worked with Emma on several projects, and without fail she enthusiastically tackled each one with excitement, thoughtfulness & professionalism. Emma is quick to respond to emails & DM’s, & […]
Jason Wilkins
Emma Scott’s been our go to graphic designer since the early days of our business. She understands our aesthetic and brand personality like no one else and has delivered the […]
Attila Szanyi, Owner at Popbox MRKT. & Savorly.ca
I am so pleased that I had the opportunity to work with Emma! Communicating with her was effortless – she was very clear about what she needed from me, she […]
Laura, East City Photo Company