Heather Doughty branding

the brand

Heather Doughty is a passionate wedding photographer dedicated to getting beautiful candid shots capturing love in the moment. Heather is a wonderful creative soul with a hippie heart, and her photos often reflect such raw, natural emotion. To portray Heather’s true essence, she wanted a very earthy vibe, and felt it was necessary to use the VW Beetle as her icon. She drives a Beetle and often uses it in her shoots.

the solution

The illustrated Beetle was used as Heather’s main icon. I wanted it to be obvious this was the stamp of Heather’s vintage Beetle. The flowy cursive typeface was used to mimic the dainty lines of the icon. A eucalyptus green, rust orange, warm grey, and beige were used as the perfect earth tones to pair with the logo.

Emma is amazing to work with! She set us up with a great logo, apparel business documents and website design. The process was quick and effortless. She provided professional and […]
The Building Character Team
Emma had worked as a freelance designer for my fashion brand CAITLIN POWER.  Emma was wonderful to work with; she followed direction well, she proposed new and exciting ideas, she […]
Caitlin Power
We chose to work with Emma because we were looking for a designer who would take the time to understand our brand, our values and what we are looking for. […]
Kerrie, Sweet Reads Box
Emma Scott helped me envision a solid brand logo with a fresh, modern style that I needed in order to rebrand my photography business. Her professional, creative approach was matched […]
Anita Erschen-Pappas, Anita Photo & Studio
Emma is a talented and skilled Graphic Designer based in Peterborough, Ontario. She did a fantastic job designing and perfecting my logo, and it was a pleasure working with her.
Emily Parkinson, Aesotera Jewelry
Emma Scott built my logo for my cleaning company, Mean Green Clean. First off, she was really fun to work with and really gets engaged in your business. She clearly […]
Mean Green Cleaning Team
I’ve worked with Emma on several projects, and without fail she enthusiastically tackled each one with excitement, thoughtfulness & professionalism. Emma is quick to respond to emails & DM’s, & […]
Jason Wilkins
Emma Scott’s been our go to graphic designer since the early days of our business. She understands our aesthetic and brand personality like no one else and has delivered the […]
Attila Szanyi, Owner at Popbox MRKT. & Savorly.ca
I am so pleased that I had the opportunity to work with Emma! Communicating with her was effortless – she was very clear about what she needed from me, she […]
Laura, East City Photo Company