Heather Doughty Photography
Heather Doughty is a passionate wedding photographer dedicated to getting beautiful candid shots capturing love in the moment. Heather is a wonderful creative soul with a hippie heart, and her photos often reflect such raw, natural emotion. To portray Heather’s true essence, she wanted a very earthy vibe, and felt it was necessary to use the VW Beetle as her icon. She drives a Beetle and often uses it in her shoots.
The illustrated Beetle was used as Heather’s main icon. I wanted it to be obvious this was the stamp of Heather’s vintage Beetle. The flowy cursive typeface was used to mimic the dainty lines of the icon. A eucalyptus green, rust orange, warm grey, and beige were used as the perfect earth tones to pair with the logo.