Heeling Souls

the brand
Heeling Souls is a dog training service specializing in service dog training. The company aims to connect dog and trainer in safe and accessible training sessions, with a focus on the special relationship and bond built between owner and dog.
the solution
Heeling Souls needed a versatile icon that could work for both obedience and service dog training services, with a calm overall feel to depict her training approach. The dogs overlap in a way that appear like they are wearing training or service harnesses, and intersect well with the soft colour palette and leash-like cursive.
You’re not just getting a logo with Emma, it’s a complete brand package.
The logo is beautiful. Better than I could have imagined. I’m just thrilled with it. Thank you so much!
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