After working as a nurse for years, Kristin realized there was a lack of personalized care within the field. With several of her family members having dealt with different nurses and care professionals in and out of their lives during the most vulnerable of times, she longed for a less cold way for people to experience home care. The Kawartha Complete Care branding needed to have a trusting and welcoming, yet professional feel to it. Kristin really wanted her logo to stand out in the crowd and seem family-friendly, and approachable.
Straying from the usual reds, blues, and greens of medical palettes, we went with a warmer purple tone and navy. The butterfly represents the sticker they use within hospitals to display patients that are doing better. The somewhat ying yang medical cross has rounded corners to soften the icon, and represents a soft caring side married with a professional clinical side, without being cold.