JessiiVee-Logo1

the brand

Popular Canadian YouTuber Jessii Vee and her team opened up a storefront as a community space where small events could be hosted, and fans could visit, or purchase merchandise related to the show.

the solution

Jessii wanted something really fun, magical, and whimsical to complement her products and followers. This funky store needed both stacked and horizontal variations for signage and advertising, which led to a very fun curly font treatment that can be versatile in a variety of formats.